There are 76 Rules for Maximum Direct Mail Profits And a Corresponding Drop in Performance for Every Rule You Break!

After the Internet, direct mail is by far the best, most consistent, tested and proven tool you can use to generate leads and profits. Since you are in control of each phase of the operation, you can choose exactly the right mailing list that meets your needs. You can decide on the exact story you want to tell and then mail the piece to the exact number of prospects you wish to reach. Response can be tracked to the penny. Used in conjunction with e-blasts and telemarketing, response rates can be staggering.

This, of course, assumes that you do your direct mail campaigns in the systematic way used by Legendary Marketing. After analyzing your situation, and the custom creative work, we put your campaign though our proprietary 76-point Direct Mail Success formula derived from the knowledge of the world finest direct marketing minds. We use a systematic approach to produce breakthrough results.
For example it’s a proven fact that indenting the first line of a paragraph improves readership by 7%. Yet I have just gone back and forth with an owner who keeps taking out the indents because he doesn’t like the way it looks….I tell him I don’t care how it looks, I want it to work and to make it work you make it easier to read. I win that battle and move to the next. He doesn’t like the way the sentences hang at the end of the page -  you have to go to the next page to read them. It’s an old direct marketing trick designed to make the reader do exactly that .........Go to the next page to finish the sentence!

Anyway, without going into all 76 rules for improving response, the point is simple.  If you want to maximize response from your direct mail campaign, you should comply will ALL 76 rules. For each rule you break there is a corresponding penalty to pay in terms of readership and response. This is the science of advertising, not merely opinion. 

If you were to read the writings of the world’s greatest advertising minds including Bob Stone, David Ogilvy, Dan Kennedy, Jay Abraham, Bob Ley, Hershel Gordon Lewis, and Claude Hopkins to name but a few, you would discover many of the very same laws .

Why don’t all ad agencies and designers use the proven rules of direct mail? First, sadly most of them don’t know the rules! They haven’t tested them for themselves and they haven’t read the masters. Even worse, most prefer to talk about image and awareness - concepts that they don’t or can’t measure.

The last thing they want you to do is be able to hold them accountable! Then they would have to perform. Then they would have to test. Then they would have to have the discipline to develop and follow systems because all the creativity in the world will not outperform the well-thought-out system!

When You Have Both, like we do, it’s a Guaranteed Winner!

For Direct Mail Campaigns that Work, Call Legendary Marketing Now, at 800.8271663!